Specialized Dental images
June 07, 2022
If you’re as old as me, (smile) you’ll remember a time when all local dental industry businesses could be found in the Yellow Pages, and the ‘local paper’ was the only real advertising small to medium businesses engaged in. If you were really thinking outside the box, you might invest a small fortune to advertise in the relevant papers and magazines, but TV advertising, well, that was pretty much out of the question.
These days, many people responsible for marketing SME’s rely wholly on online digital marketing, but this can be a minefield in many cases and constantly overwhelming. Deciding which social media platforms your customers are on, wondering how to include the ‘right’ SEO into your marketing and just trying to keep up with trends and news stories, can often be stressful for companies wanting to attract new local business.
That’s why it’s important to find tools and strategies that will help you through the overwhelm while getting your brand and business recognised. Using our authentic and unique dental images throughout your online marketing will allow you to be consistent with your message. And with DSP as your trusted partner, you can be sure you are using dental images that use the correct instruments and procedures. So why not use DSP as a trusted strategy to help reduce stress? Not having to search the Internet for hours to find the right dental images has to be a plus, and you’ll ensure your online marketing is up to date with trends.
That’s why corporations and membership associations including Ansell and the Australian Dental Association, Western Australian branch are partnering with us because we are diligent in ensuring that every image is industry relevant. So what’s your strategy for marketing as we head into the new financial year? Are you planning to step up your brand recognition heading into 2023? Choosing DSP as a partner, really can be of benefit to your marketing, time and stress levels, so give us a try next time you need dental clinic images for your online marketing.
Some good news – if you’re an ADA-WA member, we’ve recently partnered with the association to offer all members a 20% discount on RRP. I’m also being featured in the June issue of their magazine, the Western Articulator, so I’ll share more about that in my next blog.
And if you want to read more on how marketing has changed since the 80’s, we’ve found an article that some of you may find interesting – but I guess you might have to be ‘of a certain age!’
We hope you are enjoying our blogs and if there are any questions you’d like to ask or topics you’d like us to explore in a future blog, then don’t hesitate to contact us.
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May 09, 2022
Last month was an exciting time for us at DSP as we were commissioned to do a ‘custom shoot’ for our clients Ansell Healthcare and their two new products – a MICROFLEX Neoprene glove and MICROFLEX Nitrile glove.
Ansell provided us with a very specific brief on the shots they required. They wanted images showcasing their gloves while:
April 26, 2022
In these days of billions of Social Media posts being uploaded everyday, and our ‘3 second online attention span’, how can you make sure that your audience engages with you and your online platforms? Yes, it’s been found that in these days of constant scrolling, 3 seconds is all you have to capture someone’s attention, and to do that you have to have a ‘hook’; a visual image that will encourage the viewer to stop scrolling and find out more.
April 11, 2022
Have you taken the plunge yet? Have you submitted your dental images to add to our library? At DSP we know that sending us your photos for submission may cause some anxiety, but as we mentioned in one of our previous blogs….what have you got to lose?