Specialized Dental images
Are you a dental practitioner confused by the business of growing your business? We’re always told that social media is the way to market and engage with our audience, but let’s face it, it can be frustrating being the marketing director as well as manager and financier, along with your most important defining role – Dentist!
Social Media is just one way we can interact with our audience and technically accurate and authentic dental images are a must if we want to portray ourselves as a credible business online.
We all know scrolling is addictive – in fact, most of us are guilty of it! And in these days of the ‘3 second attention span’, it’s more important than ever to use an engaging image when you have a message you want to send to your clients. If the dental picture does not capture attention, then there’s no chance of the words, or actual message being read!
Social engagement is a big topic for dental practitioners. Attracting new patients is complex and keeping your clients informed and updated is just another everyday task that needs to be navigated.
So why not take just a little bit of pressure off and work with Dental Stock Photos? Here’s 5 reasons how dental practitioners can benefit from working with us:
As a dental practitioner in a congested market, it’s important to stand out from the crowd and be instantly recognisable. You don’t want existing clients booking in with other dentists in your suburb because you ‘look’ the same as every other dental practice. Your brand is important and using Dental Stock Photos will ensure you can create an online presence that is easily remembered to engage with your clients. Dental Stock Photos can help you create a consistent image and message.
Do you know about image copyright? In basic terms, every photograph ever taken is owned by the photographer and they can decide how it’s used. (We wrote a whole blog about it if you want to read more). By choosing Dental Stock Photos for your social media, digital marketing and brochure dental pictures, you can rest-assured that you have been granted the right to publish the image and use it multiple times in your marketing. It’s a very small fee to pay for peace of mind.
For us at DSP, it’s imperative that dental images seen on the Internet and in marketing are authentic. In fact, that’s how we got started! We saw so many images being used by dental clinics and practitioners where ‘models’ were not using the correct equipment for a procedure or even wearing correct PPE! When Ros, the founder and director at DSP, couldn’t find dental images that were showing correct use of equipment, she felt compelled to offer authentic dental images to the world. At DSP, we’re on a mission to ensure dental images show the dental industry in an authentic way. So, when it comes to your marketing, by using DSP, you can be sure you are showing dental images that are technically correct.
Trying to find the right images for your social media and digital advertising can be so time-consuming and deciding what to post can be frustrating. But when you have purchased images that you can use again and again, it’s so much easier to create your content around those images. Why continue to be overwhelmed with over-thinking your marketing content when you can schedule your posts in one swoop, with a collection of fantastic dental images at your fingertips.
There may be times when you want to go to the next level and have a selection of photos that have been taken on site at your practice or at a particular event. Dental Stock Photos custom shoot service is not just about excellent images, a custom shoot is a fully professional production with planning required for every shot. (See our blog Behind The Scenes at a Custom Shoot for more reading). It’s a lot of fun and you get a significant number of images that you can use in any way you choose. You could even choose to allow DSP to use them as stock photos and get a commission on every sale. If you’re thinking about a custom shoot, have a chat with Ros – you may be surprised at just how cost-effective it can be.
We’re sure there’s plenty more ways that DSP can be of benefit to Dental Practitioners across Australia (and globally) and we could go on……..but then we’d have nothing to talk about in our next blog!
We hope you’ve been enjoying our blogs, and would love to get your feedback. Are there any topics you’d like us to cover? Have any burning questions about marketing for a dental clinic? We are always happy to hear from you, so don’t hesitate to reach out if you’d like to know more.
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